Advertising

[Thelma]

Have you ever tried to persuade somebody that reading is such a great pleasure? do you know that there are so many people who think otherwise?
How would you imagine an advertising campaign for reading?
Here are some nice pictures trying to advertise reading... as pleasant, entertaining, sensational...
What do you think about them?

http://hattrick.computergames.ro/forum/attachment.php?attachmentid=16256

http://hattrick.computergames.ro/forum/attachment.php?attachmentid=16257

http://hattrick.computergames.ro/forum/attachment.php?attachmentid=16258

http://hattrick.computergames.ro/forum/attachment.php?attachmentid=16259

http://hattrick.computergames.ro/forum/attachment.php?attachmentid=16260http://hattrick.computergames.ro/forum/attachment.php?attachmentid=16257

 

[Ell]

The only one I thought amusing and somewhat creative was the book of "Dune" with the TV remote used as a bookmark.

I thought the others ranged from bad to appalling.

Are these really going to be used to encourage reading?

 

[hay82]

Doesn't really say exciting do they? Look like a newspaper page and don't think that they could have made me read anything.
But it does say that tv and misery is all we care about.

 

[Stewart]

How would you imagine an advertising campaign for reading?

If you but one book this year make sure it's The Da Vinci Code!


Oh, imagine!

How about:

Buy books. They put hair on your chest.

 

[Wabbit]

I really didn't like those images at all. They say nothing! Not sure how you could encourage people to read but I really don't think those images would make anybody read at all.

 

[Ice]

Those images certainly wouldn't inspire me to pick up a book I have read a couple of those mentioned and enjoyed them, but those advertisements do not do them justice.

 

[Wabbit]

Actually, I think those advertisements would have the opposite affect on me than intended. Seeing those ads would make me want to NOT read those books!

 

[Thelma]

come on, don't take them literally, what is to be appreciated is not the image as such, nor the message after all, but the irony of it. They aim at those people that really know nothing but sensational headlines and television. Of course a real book lover would be apalled by their ideas. But they use a different register, they criticize the cheap sensational by using its own instruments and by opposing it the true value of real literature........

 

[Ell]

But then it wouldn't serve your stated purpose would it? Getting people to read?

 

[Wabbit]

I didn't miss their aim and intent. I know who they are aiming the books at and what their thinking is behind the AD and I just don't think it will work. Those people most likely won't read anyway and to assume somebody that does not read likes sensationalist media and tabloid style newspapers and magazines is really a huge assumption. Not only is it an assumption it's also pretty insulting to peoples intelligence. It's pretty much saying if you are not a reader of novels then you must live your life reading trashy newspapers and magazines. Kind of silly if you ask me. EVEN if they did read those kinds of things it's stupid to assume they don't know what a novel is. Are they going to look at those adverts and think to them selfs something like "wow, I never knew there was such a thing as books and who knew they would be so exciting? I must run out and read Shakespeare this instant!" It's just not going to happen. Give people reasons why books are good and not just "hey it would be so cool to read this books they are, like, exciting and stuff"