I think products like the kindle will make books cool again for men.
Sure,with a joystick so we can shoot words? honk honk
What comes out of this very well writen article,using beautifull expression "Serial Shelvers" or "Double Bookers" (so very typical of marketing journalisme)is that in writing about football or use male protagonists,male(honk honk) should go back to reading.A very fine analyse if you ask me.Really smart.
Nudes every 10 pages could help too.
I'm not entering the quality versus quantity argument feeling not need to defend my fellow male(honk honk) whom,in general it's true,stayed closer to there primates ancertors than women.
The big women marketing i s'pose is in the crime section,lot's of those,and i see how my wife goes at them as if there was not tomorrow.The male detective has been tried in the past and still is but and work with mane with already an interest for books,even slight.
None reader will not be turned into reader by marketing ideas,even if you print book on football player shirts or tattoed them Miss April*.
This is a jack Nutgeit concept.
Edit:this could work but would proove not cost efficent(marketing terme?)