Hello Folks,
Thought some might find this interesting. In the UK there is a group of people, about five of them apparently, a couple of Monks a professor and others who have found a novel way of doing market research by using BookCrossing. It all happened by accident as a text called Unlock Reality they were working on began to affect people proof reading it in a strange way and some began to try and live out their childhood dreams after reading it. (The text was created to help the world to better understanding.) One reader left for the Himalayas with his copy, not having been seen since, old people took up sky diving, people left the army, sold their property and hit the road, a bunch of strange stuff is reported.
Seems the Monks had a revolt on their hands when some working on the text insisted it should be made available immediately for the good it would do while others argued it needed some polishing first. A compromise was reach when the Monks agreed to release 100 copies of the manuscript via BookCrossing. They are now using the feedback they get to improve the text.
BookCrossing is famous for bringing old books to people's attention, but could it be in the future, new, unreleased books, will find their way into our hands from park benches so our opinions can help shape them for their eventual release? Might be.
Anyone else heard about this? What do you think? Wishing everyone well.
Bookman