We've all seen it: Big budget films get hyped endlessly (speculative fiction films often among them) but end up being a disappointment, then a small independent film with little advertising budget gets a devoted critical and cult following by word of mouth. Is hype somehow proportional to the quality of the film? Do bad films get hyped more because they aren't so good? Or are good films simply a rare gem in every category (big budget, or independent)? Can hype ever spoil a film?