I'm on the Internet right now because of a free CD from ATT that arrived in my mailbox many many years ago. How's that for a price point?
FREE INTRODUCTORY OFFER!
Your "'free" now costs about $30-50/month. Personally, I think it's a very good price and is way better than AOL.
Because they consist of more than stamped plastic, I don't foresee free e-readers being handed out in the near future; however, you do see Amazon and Barnes & Noble offering free Kindle & Nook apps for your computer and smart phones. I received an email last week from Barnes & Noble telling me that they had released a FREE Nook application for Android phones.