Yes, I quite appreciate your point, but it wasn't an ill-considered ploy. It's about risk analysis, and society's attitude to risk. Adams is Professor of Geography at UCL, and specialises in risk analysis in general, and road safety in particular.
However, much of the book is counter intuitive, so I'm quite deliberately trying to avoid being drawn into an argument with people who have not read it. The reason I sought out this forum was in the hope of finding people who have read some of the books that I have, and are interested in an open minded debate about the issues that arise from them. Past attempts at this on other fora have just resulted in me transcribing the book onto the forum one paragraph at a time, for the benefit of people who can't be bothered to read the book for themselves, in an attempt to answer points that have already been adequately dealt with by the author.