Gem
kickbox
The average person in a bookstore spends 8 seconds looking at the cover of a book and a further 15 seconds reading the back.
Hmm. I'd say I spend about 2 seconds looking at the cover, about 20 second looking at the backcover and another 20 seconds reading a random page.
random fact:
If you put a raisin in a glass of champagne it will keep floating to the top and sinking to the bottom.