I kind of look very much on this model as like success in blogging - some folks really do pull it off and, granted for usually short-to-medium terms anyway - make a nice bit of cash.
Personally, the one reason I won't go near self-published stuff as a reader is getting burned way too often with the thing reading like a badly edited high-school assignment. Funnily enough, he mentions that himself in the article:
1.0 out of 5 stars - January 15, 2006
Present tense is an amateurish way to write.....,
.....and this book reads like it was written for a high school English class. Worst book I've read in a long time. I like lots of books, especially ones written by Robin Hobb, George Martin, and Stephen Donaldson to name but three. These books were well written. This one was not. Just wondering - how many of you are still in high school yourselves?
The last line was directed at the other reviewers who said they liked my book.
Needless to say, this devastated me and I stopped writing for a few weeks. Of course, I've had much worse ones since. But then, my books kept selling. And I always told myself that as long as my books keep selling, even if it is marginally, then it would be worth it to continue. I've come to realize that there will always be those that do not like my books, and so what? They simply are not in my target audience. And my target audience is me. I write what I would like to read. And it looks like there are many "me's" out there for I've sold lots of books. If you want to see what may be in your future, check out The Unsuspecting Mage at Amazon.
Whilst the odd typo in a blog/forum/online story is fine, seeing it consistently in something that you buy and pay for... nah. But you know what, I don't begrduge anyone success in any field, so good luck to the guy. He's getting paid doing what he enjoys, long may it continue for him.
I do like the traditional publisher model in many ways for me though, as there are simply too many books out there to read given our time on this rock, and the traditional publisher acts like a nice safety net filtering out stuff. That said - if I were to get strong recommendations on something self-published, I would probably consider it...