Defying the onslaught of the e-book revolution, many small bookshops see a rise in sales, aided by savvy business practices and the 'buy local' movement
Sales at independent bookstores rose about 8 percent in 2012 over 2011, according to a survey by the American Booksellers Association (ABA). This growth was all the more remarkable since the sales of the national chain Barnes & Noble were so tepid. "I think the worst days of the independents are behind them," says Jim Milliot, coeditorial director for Publishers Weekly magazine. "The demise of traditional print books has been a bit overblown. Everybody is a little anxious, but they are starting to think they've figured it out for the time being."
Independents are valued more these days by publishers, who need them for their print sales. Their small size and low infrastructure – seen as a liability in the mid-1990s – are also considered an advantage.
"We absolutely believe indies are the small, fast-moving mammals in this dynamic," said Michael Tamblyn, chief content officer of Kobo, speaking at the ABA's Winter Institute in Kansas City, Mo., in February. In November, Kobo, a Toronto-based e-reading company, partnered with the ABA to sell e-readers and e-books at independent stores. So far, about 450 have signed on.
"If e-books are the asteroid hitting this planet, small independent bookstores are the ones most likely to come out the other side," said Mr. Tamblyn.