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I've noticed that my Ebook A Day Well Spent has a displayed market price of $8.95, but it is sold at $6 as per my request, expressed as a saving of 33%. What does market price signify? Why does it differ from the actual price?
It is simple economics: where the demand and supply curves meet and create an equilibrium and thus a market price. With you holding your price so low, you create and under-supplied good as demand is high and supply is too low.
To create balance for the good, you need to increase your price, which will increase your supply in order to meet the demand. You simply have more money to earn, according to economic theory.
You know, I took a marcro or micro economy class, and somehow I passed with a D, although I hardly attended.
...the one thing I took away from the class was something my economics proffesor had said when he was lecturing. He said/ "Intelligent people think in the margins"
...I had thought he had said "Intelligent people write in the margins" and so I turned in all my papers written in such a way, with two columns filling in each margin. Finally my proffesor asked me why I was writing in such a way, and I told him I was merely practicing his advice. He laughed and told me what I now know to be the quote
Not really, but the price DETERMINES the supply. If you increase your price the result will be an increased supply and a decreased demand.
I'm only a layman with an interest and a few books read, however. But the solution to your problem would be to simply raise the price to the recommended market price, as it is the market equilibrium and will cause the market not to fail (unless there are any externalities of which I am unaware)If you can adjust your supply change the price, that's a layman's advice.
I admit that I would be tempted to raise the price, but since my book's an ebook, I imagined that some people would prefer to print the book out to spare their eyes from the computer screen. And I suppose all that ink and paper would be 2 or 3 $.
But then, as there is no supply per se, you have to decide whether you want to aim for revenue or as many readers as possible. I am, however, unfamiliar with how the market for e-books work.
Rather than worrying about the "market price," which for eBooks is somewhat of a schmoo right now, worry about the price at which your eBook will sell. Price itself can determine demand. A thing at $50 may have little demand, but lower the price to $30 and an influx might occur. Of course you also have to fctor in what you think your "fair share" could amount to, but if your asking price means no one buys and reads the eBook, then where has that got you?