I'm sorry, but I'm going to be the dissenting opinion here. I think we are inundated with advertising. I think it's hard enough for adults to separate fact and fiction, let alone children. The other day I was in Target and heard two college guys having an animated conversation about which Axe body spray scent they should buy. Now, do these guys really think women are going to be irresistably drawn to them, like in the commercials?
I do educate my two girls about nutrition and we have had talks before about how advertisers make things look better on TV than it is in real life. We don't eat fast food, and try to eat healthily. An average breakfast for my children is granola with blueberries, or whole-grain oatmeal. But these commercials, with animated characters, and exciting toys at fast food places, do not make my job as a parent any easier.
So I am all for a ban on advertising on sugary foods during children's programming. ABC brought up the movie, SuperSize Me. There is a scene in the movie where young schoolchildren are shown portraits of past presidents, which they cannot identify. But all the children could recognize the drawing of Ronald McDonald. Our children are being sent the wrong message, which is why the number of obese adults in America are growing exponentially (pun intended). I saw a show on Discovery Channel last weekend which stated that at the current rate of growth of obesity in America, 100% of Americans would be obese within 100 years.
I think a ban like this would force big conglomerations to try to find ways to make their foods more nutritious, because it's all about the numbers (yes, I have worked in advertising too). After all, advertising is consumer-driven, and if we as consumers reject the hype, we can control what we are being offered in supermarkets and restaurants.
I do educate my two girls about nutrition and we have had talks before about how advertisers make things look better on TV than it is in real life. We don't eat fast food, and try to eat healthily. An average breakfast for my children is granola with blueberries, or whole-grain oatmeal. But these commercials, with animated characters, and exciting toys at fast food places, do not make my job as a parent any easier.
So I am all for a ban on advertising on sugary foods during children's programming. ABC brought up the movie, SuperSize Me. There is a scene in the movie where young schoolchildren are shown portraits of past presidents, which they cannot identify. But all the children could recognize the drawing of Ronald McDonald. Our children are being sent the wrong message, which is why the number of obese adults in America are growing exponentially (pun intended). I saw a show on Discovery Channel last weekend which stated that at the current rate of growth of obesity in America, 100% of Americans would be obese within 100 years.
I think a ban like this would force big conglomerations to try to find ways to make their foods more nutritious, because it's all about the numbers (yes, I have worked in advertising too). After all, advertising is consumer-driven, and if we as consumers reject the hype, we can control what we are being offered in supermarkets and restaurants.