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Why is badminton unpopular?

As much as I like playing Badminton, I don't enjoy watching it. Ten minutes maybe, but half an hour and I would just be bored stiff. Until its enjoyable enough to be aired I doubt it will ever get popular.
 
I recently started playing badminton on a weekly basis, and find it very enjoyable at the moment. The key is to play somebody who's slightly better than you; it keeps you interested. Not sure what others think, but I have found that since I've mentioned playing badminton to a few different people, it's really surprising how many other people are interested and play too.
 
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